When traditional marketing funnels fail to drive demand and generate high-quality leads, software suppliers increasingly look to account-based marketing (ABM) as a strategic option for efficient expansion. This potent combination not only improves personalisation but also adds efficiency and precision to marketing campaigns. Let's look at how AI-ABM Duo Optimization work together seamlessly and how firms can use this synergy to create hyper-personalized B2B marketing that provides actionable information for instant profitability and long-term customer relationships.